ABOUT US

At ShoeFit, we provide footwear for healthier lower limbs, comfort, and style. We also guide you towards choosing the appropriate style in the correct size, for footwear that meets your needs. Whether you're looking footwear to help with a medical condition or just for general comfort, shopping with us is a simple, step-by-step process, to help you choose with confidence.

What Makes Us Different?

Our shop has been built upon over 4 decades of combined shoe-fitting experience. We have taken all the things we have learned over these years, and combined them into one seamless online experience. Every tool available to you on our website has been tried & tested, and backed with hands-on experience.

Tagging system

Every piece of footwear is broken down into easy-to-understand tags, so you can clearly see the benefits and make an informed choice.

Fitting assistant

Our innovative fitting assisant converts some basic measurements of your feet into personalised suggestions, based on your unique needs.

Fitting guide

Our fitting guide tells you how to check the fit of your shoes, so you can be sure you are wearing the right pair of footwear in the right size for you.

VIDEO CONSULTATION

Speak with an expert shoe-fitter from the comfort of your own home. Enjoy peace of mind & let us help find the perfect pair for you.

If at any stage you are unsure about anything, or just want a second opinion, our team is on standby to assist you. You can phone our shoe-fitting helpline on 01707 95 3313.

A little Bit About Us

The information that you see as you browse our shop has been based on over 40 years of combined shoe-fitting experience. We are award-winning shoe-fitters who have seen countless patients and customers, and therefore understand the finer details when it comes to finding the perfect footwear.

Our work with medical professionals, institutions, charities, and brands has allowed us to see the benefits to healthy feet, and the importance of helping those who need specific footwear. We have a close working relationship with The Royal College of Podiatry, as well as partnerships with podiatrists and other medical professionals across the UK.

JONATHAN VARNAVAS, DIRECTOR

Our inventory

A little about the footwear that we stock.

Our range is hand-selected every season from over 20 brands. We physically examine each shoe we see, and unless it meets our strict quality standards, we do not stock it.

Some of the brands we stock do not supply to the UK. However, because of our partnerships & expertise, we have made them available to you. We stock brands whose footwear exists solely to help relieve the symptoms of common foot-health related issues, such as bunions & plantar fasciitis. Others are committed to making high-quality footwear using traditional construction methods. Whatever the case may be, we have taken what we think is the best from each brand, and combined it into one seamless collection for you to browse & find your footwear solutions.

What Are We Trying To Achieve?

We want to help people who have foot-related health conditions.

For those who are unable to see a professional shoe-fitter in person, or do not have the means of finding adequate footwear for their feet, we want to be the bridge to better foot health.

We want to eliminate the need for returning footwear.

Shopping online for footwear can be problematic for both the customer and the retailer. With our bespoke systems, we want to provide a shopping experience that allows the customer to get it right the first time.

We want to connect patients with accredited podiatrists across the UK.

For patients who are concerned about their foot health and do not know where they can consult a professional, we want to be able to advise them of where to go.

We want to raise awareness to the public about foot health and how footwear affects this.

Seeing many patients over the years has led us to believe that there are people who are not aware of their own foot health. Either this, or they are hesitant about their symptoms. Being a resource for information on foot health is in our opinion, one step to avoiding long-term health impacts.

We want to work with brands who have passion for the footwear that they create, and the drive to improve foot health with their products.

It’s great that there are so many brands out there, but there are only so many that offer the service that is needed for healthy feet. Finding these takes a great deal of time and effort, and even then, their products may not be available in the UK. For our customers, we want to be a retailer that has done all the hard work, so they can focus more on the style that they like.

HOW TO GET STARTED

Make the most out of our shop, and the tools we have provided you with.

FIND YOUR FIT

Use our fitting assistant to get personalised suggestions based on what we think will work for your feet. This takes into account any medical conditions you may have.

Tagging system

Become familiar with our tags, and use them to help find footwear that will work for you. Find the tags in the 'Additional Info' section at the bottom of any product page.

Shop

In our shop catalogue you can filter by size, foot shape, medical condition, foot shape, and much more. Remove the guesswork and shop with confidence.