Fitting assistant

Fitting assistant.

Our unique shopping tool and how to use it.

About our fitting assistant.

How many times have you returned shoes because they didn’t fit? Buying footwear online can be troublesome, but our new fitting assistant removes the hassle and guesswork for you.

With a few simple steps and measurements, it provides you with your true size specific to any footwear you find on our website.

Size recommendations.

Receive accurate size recommendations based on your feet measurements and requirements.

Multiple profiles.

Create multiple profiles per account, allowing for a seamless experience between users every time you shop.

Built by shoe-fitters.

Built on a foundation of shoe-fitting experience, so you can enjoy peace of mind knowing you'll get it right the first time.

Get started.

How it works.

All it takes is a few basic measurements of your feet. Our system will convert them into personalised size and style recommendations that work specifically for your feet. It’s quick, easy, and only takes about 5 minutes.

No more guesswork, no more frustration. Try our fitting assistant today and find the perfect fit.

Step 1.

Draw around your foot on a piece of A4 paper. For the best result, put your heel against a flat surface, such as a wall.

Step 2.

Draw the above lines. The two vertical lines need to make contact with the edge of your foot. The horizontal line goes across the widest point of your foot.

Step 3.

Use a ruler to measure the above lines.

1. Total Length.
2. Width.
3. Heel to ball.

Foot shape.

Tell us which toe shape accurately describes your feet, and what shape your arch is. These are key factors that will determine what will fit you.

This is all we need to make some recommendations, or you can continue to the next step to tailor your suggestions even further.

Additional information.

Make sure to use the additional information section to tell us about any foot-health conditions you may have, or wear anything in your shoes such as custom orthotics or splints. Whatever the criteria, you’ll only see what works for you.

"What if I already know my size?"

The reality is most people do not actually know what size they truly are. 80% of adults are in the wrong size footwear, and 60% of children. It’s very hard to standardise footwear sizes as there are thousands of brands, and each brand uses their own last measurements and conversions.

This is why we have based our conversions off of the most standardised tool of measurement in the footwear industry – the Brannock device. This means whatever brand you are looking at on our website, you can be sure that whatever size we recommend will be perfect for you.


57% of footwear bought worldwide is returned.


68% of online returns in clothing and apparel are size related.


40% of shoppers buy multiple items with the intention of returning some of them to the retailer.

Returns are an expensive waste of time.

Use our fitting assistant to make sure that the next pair of shoes that come out the box are perfect for your feet.

Get started.