HOKA - Elevating your potential on the track, in the field, on the road, and everywhere in between.
New arrivals
Find out which style works for you.
Unsure what your size is? Try our fitting assistant.
Men (D): Standard | (EE): Wide.
Women (B): Standard | (D): Wide.
Find My FitShop by category.
A breakdown of the styles available.
The HOKA difference.
A look at the technology that goes into the footwear.
Cushioned Midsole
Ultralight and endlessly cushioned, HOKA midsoles offer shock absorption, comfort and support in varying degrees of thickness: Responsive, Balanced, and Maximal.
Meta-Rocker
Designed to drive runners forward, Meta-Rocker geometry complements the natural gait cycle and reduces the height differential between heel and toe.
Active Foot Frame
The Active Foot Frame functions like the bucket seat in a race car, cradling the heel and embedding the foot securely into the midsole.
Profly
A two-part midsole that delivers a cushioned landing and responsive toe-off, PROFLY provides a uniquely soft and snappy ride.
J-Frame
Designed to combat overpronation, J-Frame innovation delivers extended support with a firmer foam on the medial site where the foot typically rolls inward.
Health benefits
What can HOKA help me with?
Plantar Fasciitis
Back and knee pain
Hallux Rigidus
Our content has been created in conjunction with the Royal College of Podiatry. It is not a substitute for professional assessment, diagnosis or treatment.
About HOKA
HOKA’s goal is to inspire people to move. They want to empower all athletes to act fearlessly and creatively, to drive forward with purpose and passion – and with an “always-on” mindset for innovation and thinking outside the box, they craft bold and unexpected new solutions for athletes of all types.
They aim to amplify voices and help provide access to running, walking, fitness and the outdoors. They believe everyone is an athlete. And however you find joy in movement, HOKA has your back.
FAQs.
Frequently asked questions about HOKA footwear.
HOKA has designed their footwear to incorporate state-of-the-art technology, in order to make running easier.
With their wide range of colours and styles, their footwear is also suitable for casual wear.
Yes, and we have hand-selected what we think are the best styles for accommodating the different types of feet that we see everyday.
We do not recommend that HOKA products are placed in the washing machine for cleaning as it can affect the construction of the style and the materials used.
To clean your HOKAs we suggest gently wiping them with a damp, warm cloth and leaving to air dry. Please be advised not to leave your shoes in direct sunlight to dry or use washing machine/ chemical products to clean them, as this could caused damage. For more information on cleaning, please click here.
Men’s and women’s widths are separate, and come in two main sub-widths.
Men (D): Standard.
Men (EE): Wide.
Women (B): Standard.
Women (D): Wide.
For specific information, it’s best to give us a call. However, please note that we only advise for the brands that we currently stock.
Care instructions.
How to clean and maintain your HOKA footwear.
General cleaning and care guidelines for HOKA footwear are to hand wash with cold water using a mild soap or detergent, and allow them to dry naturally away from direct heat or sunlight.
Cleaning and care instructions for HOKA apparel vary from product to product, with proper care outlined on the tag for each piece of clothing.
For more specific guidance, consult the following guide:
You can clean and maintain your running shoes just fine with everyday household items, even if they’re drenched or muddy. The process can be a bit labour-intensive, but your shoes will last significantly longer with proper cleaning. Remember that using a washing machine or dryer for your running shoes will age them rapidly, and take the following steps:
- Disassemble your shoes.
Removing liners, insoles and laces will speed up the process. - Wash your laces.
You can throw laces into the laundry with your running clothes, and wash on the cold setting with your regular detergent (pro tip: stuff them into a sock so they don’t get lost or tangled). Just remember to remove them from the load before you transfer to the dryer. - Remove excess mud and dirt from the shoe outers.
First with a dry paper towel then with a dry toothbrush for greater detail, remove mud and dirt from all outer areas of your shoes; if your shoes are exceptionally muddy, you might want to let the mud dry before wiping, as caked mud comes off easier in clumps (skip to step 6 to see how best to dry your shoes). - Scrub clean with non-abrasive solution.
Mix a small dab of your chosen soaping agent (natural dye-free detergent, dish soap, or even dandruff shampoo can all work fine) into cool water, and gently work into dirty areas of the shoes and insoles with the toothbrush until there’s a lather; keep going until the dirt is gone, and remove dirty water with a dry towel or rag as you go. - Wipe with damp rag.
Now wipe off all remaining soap lather with a towel or rag dampened with cold water. - Blot and stuff to dry.
Your shoes (including insoles) should now be dirt-free, if somewhat wet; blot them with a dry cloth until they’re no longer sopping and stuff your shoes with newsprint to let them dry overnight (tip: keep your insoles separate, and don’t leave your shoes to dry outdoors or try to speed the process with a heat source – both sunlight and direct heat can warp them); for added odour protection, include a dryer sheet or a light dusting of baking soda with your wadding.
If for some reason you absolutely have to fully clean and dry your shoes in less than 12 hours, follow the above steps to clean them, but use the final “spin” setting on your washing machine a few times to dry your shoes using centrifugal force. Brief, selective uses of “air dry” or “gentle” setting on a dryer can work in a pinch as well.
Not all HOKA running shoes are made of the same material. While the above “how to” works well enough with nearly all shoe materials, you might want to introduce a few modifications based on the materials your HOKA shoes are made of. Keep the following in mind:
- How to clean mesh.
Mesh is light, breathable and quick-drying, but also vulnerable to fraying under harsh scrubbing. To avoid this, apply minimal force (think repetitive dabbing rather than wiping), and use a softer-bristle toothbrush if possible. - How to clean suede or nubuck.
Suede and nubuck are durable premium “untreated” leather types that are vulnerable to moisture. For this reason, suede and nubuck areas are best cleaned once the shoe is fully dried. Blot aggressively with a dry towel or rag, then after the suede or nubuck dries fully, use a dry brush to remove dirt, followed by a direct stain treatment application, followed by another round of blotting. You may also want to buy suede- or nubuck-specific cleaning solutions or waterproofing agents. - How to clean leather.
Standard leather is a durable material option that’s great at keeping water out of running shoes and boots, and is a breeze to clean. Just follow the above-listed method, wipe your shoes down when you’re done, and make sure to introduce an odour-fighting agent like baking soda or a dryer sheet to the dry wadding you stuff into them. - How to clean Gore-Tex product technology.
Use lukewarm rather than cold water along with your mild detergent option, with enough held in a large bowl or basin to submerge your shoes or boots if you want to clean the inners as well as the outers. After cleaning, lie both shoes upside down with tongue out over an absorbent cloth to air dry. Once fully dry, test the waterproofing and reapply DWR if water does not bead up and run off of each shoe’s outer. - How to clean canvas and natural fabric.
Most running shoes are made with synthetic fabrics to avoid the danger of shrinking, but if areas of your shoes have natural fabric, you can scrub them clean with a soft bristle brush. Dip it into a warm water and baking soda mixture (1:1 is fine, it won’t take much).
In all cases, remember that the wadding you use to help dry your shoes has more than one purpose – not only does it dry the fabric and soak up odour, but it also helps your shoes maintain their shape as they dry.
